Episode: Toshit Panigrahi on AI, Publishers & the Future of Content Monetisation — The Media Room, The Core, 18 March 2026. Host: Vanita Kohli-Khandekar. Guest: TollBit co-founder and CEO Toshit Panigrahi. Evidence reviewed: original article, description and available machine-generated, human-reviewed transcript; the publisher warns that errors may remain.
Panigrahi explains TollBit's analytics, permission and charging approach, including the distinction between observing bot activity and monetising access. The interview is useful for understanding a supplier's commercial proposition. Claims about adoption, payout ranges or growth require separate validation before entering an owner revenue forecast.
Exercise: ask any platform under consideration for a sample report and trace one hypothetical transaction through authorisation, price, usage, invoice, deductions and remittance. Use invented transaction values only if clearly labelled as a test fixture.
Ask afterwards: “Which facts can we observe ourselves, which do you report, and which depend on the AI buyer reporting back?” This is more useful than asking for a generic dashboard demonstration.